Google Ads for 3PLs

Reach shippers already looking for your fulfillment service.

Build a relevant path from a fulfillment search to a qualified inquiry. Start with your service area, account fit, and a landing page that answers the buyer’s questions.

A practical, connected scope.

Start with the gaps that matter to your business. The final deliverables are agreed before implementation.

01 / THE WORK

Search intent and account fit

A brand looking for ecommerce fulfillment has different needs from a job seeker, parcel customer, or vendor. We review the services, locations, and terms that belong in your campaign—and the traffic that does not.

02 / THE WORK

A landing page that carries the message

Show the services you actually provide, the account profile you fit, and what happens after an inquiry. A clear page helps a shipper decide whether the conversation is worthwhile.

03 / THE WORK

Lead quality and measurement

Define what makes an inquiry qualified and connect the sales outcome back to its source where the deployed tools support it. Review unsuitable leads alongside suitable ones, rather than reporting form volume alone.

Before implementation

What we need
to make it useful.

  • Your target locations and fulfillment specialization
  • Minimum order volume, product exclusions, and onboarding capacity
  • Existing account and landing-page access, if applicable
  • A named sales owner and an agreed media budget

Begin with the free audit. We can then scope a paid pilot, Foundations, or Growth OS engagement.

Inspect your current process

Use the Shipper
Pipeline Scorecard.

Review 18 checks across six acquisition areas and choose your next three priorities.

A few useful answers.

Is ad spend included in the agency fee?

Media and software costs are agreed separately in the scope. No campaign starts or budget changes without an agreed spending decision.

How quickly will Google Ads produce clients?

There is no guaranteed timeline. A pilot can establish the agreed implementation and measurement; a client win also depends on lead fit, sales follow-up, pricing, and buying timing.

What should we measure?

At minimum, distinguish inquiries, accepted qualified leads, held meetings, quotes, and won accounts. Google Ads supports qualified and converted lead goals when the necessary offline data is available.

Further reading: Google’s qualified and converted lead definitions.

Start with clarity

Find the next move for your 3PL.

Get a concise review of your website, Maps presence, reviews, and quote process, with three prioritized improvements.

Get my free growth audit
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